Sharheen Supermarket In Uae

MKT 601 Strategic Marketing Sharheen Super grocery 1. Background about Sharheen Supermarket Sharheen Supermarket is a salutary accept multi-channel retailer for its convenience, value and choice. The company sells home products and world(a) production in the UAE. Sharheen Supermarket products include food, leisure, sports, toys, electrical goods and enhancement products for homes. in that location is change magnitude competition for the market but Sharheen Supermarket is cognise for her equipped and forward-looking team who move ahead of their competitors in improving the grapheme of their products. Shaheen Supermarket was established since 1985. Its first branch is in Al Bateen. Since that, they essay to expand their branches in Abu Dhabi Emirate, and had succeeded slowly with the grand support from their liege customers. Although Shaheen Supermarket is well-known nowadays; but it is non important comparison with other competitors in the UAE`s market suc h as Carrefour. Currently, Shaheen supermarket only has 3 branches, located at Al Bateen, Baniyas, and Al Wathba. 2.

Corporate Mission The mission of Sharheen Supermarket is to be the leader and best retail group that offers consumers a full range of relevant products oriented at meeting their ineluctably and offering a variety options or retail conduct and convenient payment methods at a relatively cheaper terms as compared to her competitors. 3. Market Situation Analysis 3.1 PESTEL Analysis semipolitical The political relation declared UAE a free trade zone for electronic commerce as well as tech nology. The main aim was to ensure that UAE ! becomes the leading regional mall for electronic commerce, breeding and technology. This lifting supports private investors who aim at promoting scientific development in the area. As a result, Sharheen Supermarket will non be clear to political opposition. In addition, the government is on the job(p) hard to figure that there is diversification in the scotch sector as overdependence on oil has been...If you want to welcome a plenteous essay, order it on our website: OrderCustomPaper.com

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