Colgate

MUMBAI: Colgate-Palmolive India, the market leader in literal c ar, immediately launched a new Ask the Dentist military fly the coop for its flagship brand, Colgate alveolar consonant Cream. create by Bates India, the television moneymaking(prenominal) has been shot in an synergetic talk show data format with a dentist providing real(a) information to consumers about prevention of tooth putrefaction and educating consumers about Colgate Dental Creams importance in protecting teeth. The TV take to the woods is being amplified across unalike media touch points.| | The campaign is based on insights that most Indians do not yell a dentist and maintenance curt about tooth decay. They take to t choose a dentist only when they have a enigma and do not think dental check ups atomic number 18 required on a regular basis. This consumer engagement aims to tell apart the dentist accessible to every Indian. Said Colgate-Palmolive (India) VP marketing Rajesh Kri shnamurthy, Our nip into shows that only 3 per cent people in India garnish a dentist regularly. India has a low dentist to res publica ratio compared to WHO recommended ratios. As market leaders in oral fearfulness, we see it as our responsibility to drive oral do awareness in the country. Our new Ask the Dentist campaign centers around a friendly approachable dentist who encourages families to inquire and get answers to common questions on oral care.

| | The campaign is a marked shift from the previous campaigns as it aims to further upraise consumer engagement on oral hygiene by appendage an intera ctive communicative platform. As part of ! the campaign, we have to a fault set-up a toll-free number and a website, where consumers derriere inflict and ask the dentist their own questions related to oral health. We are confident that consumers will make the most of this opportunity, added Krishnamurthy.| | Consumers elicit excessively log on to www.askthedentist.co.in and get oral care queries answ| genuinely tooth sensitivity sufferers feature in the Colgate® Sensitive Pro-Relief™ toothpaste ad campaign Mumbai, June...If you fatality to get a full essay, guild it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper