Pizza.marketing planning

Table of Contents         Section Page 1.0         Executive epitome                  1.1 Goals 2.0          grocery store Outlook          3.0         Situational analytic thinking          4.0         Competition depth psychology          5.0         Product/Service Solution          6.0          object glass marketplace Analysis          7.0         Target Market Segmentation strategy          8.0         Market Share          9.0         Marketing Implementation scheme          10.0         promotional outline                  10.1 Advertising         10.2 Sales Promotion         10.3 Public Relations         10.4 person al Selling         10.5 Direct Marketing         10.6 selling Materials         10.7 Media Alternatives 11.0         Follow-through Strategy          1.0 Executive Summary pizza is a favorite food among many Americans. In fact, it is estimated that each United States citizen consumes approximately 20 pounds of pizza per year. Pizza is acquired primarily from restaurants and grocery throw ins. grocery store store pizzas are generally fixed, and provide for a quick, comfortable meal that can be made at home. The salubrious flash- gelid pizza mart is a contemporary and agonistical market, which style that it provide require advanced selling and marketing communication. Sunny Inc is plan to introduce a pizza in the healthy frozen pizza market by ontogeny a character point of intersection derived from an immense amount of consumer input.

The product will be called 123 Pizza, and will be marketed as a premium, low-calorie, healthy frozen pizza. 1.1 Goals -         Generate new income for Sunny Inc by increasing market share by 20% deep down one(a) year. -          accomplish a 40% trial of the repoint market. -          light upon 80% product awareness. -         Become the number one frozen, low-calorie, healthy pizza in the market within 18-24 months. -         Achieve sales revenues of $15,000.000 in first-year markets. -         Achieve a 10% annual emergence rate in real earnings. 123 Pizza will make its goals by introducing a product that will provide a healt hy, quality tasting, low-calorie, frozen pizza for consumers at a toll below its competitors. The company requisites to have an entry... If you want to get a full essay, order it on our website: OrderCustomPaper.com

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