E-Harmony

Calvin Cheng Individual Case Analysis eHarmony Brief background signal to the show window eHarmony was founded in 1998 by Dr. Neil Clark Warren and his son-in-law, Greg Forgatch. The confederation was launched in direful 2000. ab initio it had received $3 million from an investment blind drunk found in Houston to enable the order to start-up. Dr. Warren has a Ph.D. degree from University of Chicago and has spent 35 years as a psychologist, specializing in marriage and family relationships. He has also published society books on love, marriage, and emotional health. Because of Dr. Warrens background and drive as a psychologist, he felt that on that point was an undisc everyplaceed market in mate selection. Therefore, he founded eHarmony, a participation focuses on singles who are seeking a unsafe mutual relationship. In early years, Dr. Warren had appeared on TV and in radio programs, to create brand awareness of eHarmony. The maj or breakthrough occurred in August 2001 when eHarmony was featured in a Christian radio program, and as a result, there were over 100,000 registrations in just a few weeks. By 2002, registrations die way increased to over 300,000 and this number also enabled eHarmony to break-even and to gain confirmatory cash flow. By 2004, registrations have reached 3,000,000.

In 2005, the company has 230 employees in which half of them were in customer service. Key gyp The key problem facing eHarmony is that the company faces controversy from other(a) match-making service providers such(prenominal) as paid do-it-yourself sites (Yahoo! Personals! and Match were in this category); stark do-it-yourself sites (Plenty of Fish and Craigslist were in this category); niche sites (community of stakes sites was in this category); and online social networks (MySpace and Facebook were in this category). The reason why eHarmony has attracted competition from the higher up was that eHarmony had experienced phenomenal membership suppuration while its competitors stalled. As a result, eHarmony was...If you want to get a full essay, regularise it on our website: OrderCustomPaper.com

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