Marketing

The prepare analysis is a method used by organisations as a market placeing strategy to better name and severalize positive and negative factors effecting the business, in present and in the future ( Elliott, Rundle-Thiele, Waller, 2010). The purpose of this essay is to develop a devise analysis for Foxtel, which is a pay-TV corporation that was first introduced to the Australian market in October of 1995 (Kim Williams 2009). Foxtel is currently leading the pay-TV industry with 1.55 meg choose subscribers as of December 31, 2010 (Jordan Chong, 2011). The SWOT analysis will be used as a tool to determine and mark the internal and external factors that may be affecting Foxtel. normal 1. A Framework for a SWOT analysis (Elliott,Rundle-Thiele, Waller , 2010 p. 56) WEAKNESSES · Foxtel has not expanded into countryfied and regional areas of Australia In comparison to resistance Austar. · Lack of staff in regiona l areas · Has not targeted direct day programs as competitor Austar SWOT- analysis of Foxtel The following identify focuses on a SWOT- analysis of Foxtel, an Australian Pay-TV Provider and gives a prevue on what might happen in the abutting a couple of(prenominal) years.

Strengths: 1) The brand Foxtel has a good go out in Australia´s society, is well known for its high select product and his first-class customer service. 2) Foxtel is the only major community providing Pay-TV in Australia´s big cities. They do not discombobulate a dependable Pay- TV competitor, instead of Austar who is serving rural regions. 3) H! owever, Foxtel did not check-out procedure to investigate a lot of funds for a ceaseless growth of programs and subscribers. This increase of subscribers is one of the principal(prenominal) reasons why they became much than attractive to advertisers in the last hardly a(prenominal) years, which has turned the company in profit for the first quantify since 8 years. 4) With more than 100 specific channels and a number of 1.5 million of direct subscribers, Foxtel offers advertisers the...If you want to get a full essay, instal it on our website: OrderCustomPaper.com

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