Running head : TOYOTA AND LEXUS (TOYOTA S LUXURY BRAND ) ISDOMINATING US MARKETToyota and Lexus solemn US MarketUniversityNameTOYOTAINTRODUCTIONToyota is a Japanese follow specializing in the cook up of discordant kinds of vehicles . It manufactures cars , buses , trucks etc . At the end of this thesis , the question of whether Toyota s gainfulness ranks as one of the highest in the world and the reasons for its success shall present been answeredBACKGROUND INFORMATIONToyota follow came into existence in 1937 in Japan . The confederacy is majestic of fashioning as much as 9 one million million vehicles . This was its production in the division 2006 . The disturbance of Toyota was more or less 170 million in the same year , making it one of the top most companies in footing of salesOver the days the guild has been l earning progressive results However , they accept to stool their results consistent . An example is the debtor s turnover ordinate that show an improvement in the year 2004 at 3 .8 indeed started declining again in the year 2005 and 2006 at 3 .7 and 3 .6 respectively . This shows a weakness in the manner the go with is managing its debtors . There is in any case variableness in the stock turnover ratio which is an indicator on the frequency with which its products atomic number 18 soldToyota also prepares its accounts on a integration basis showing the results of the name friendship , its subsidiaries and associate companies In manufacture and sale of various brands of Toyota vehicles . These include premio , Tundra , Tacoma , RAV 4 , treasure , Alphard , Liteace , Yaris , Sienta Ractis , Estima , FJ Cruiser , Caldina , Sienna , Kluger , Hilux , Cordla Avanza Brevis , Passo , Reiz ,Rush , Allion , Town mavin , Wish , Pregre s , Mark X , Aygo , Isis to name just save a fewThis probably explains why Toyota has dom! inated , the US market . The production of a astray range of vehicles liberty chits the customers an opportunity to conduct which model / brands to use / demoralize . These vehicles hurt got technical and incomparable specifications which make Toyota vehicles a make out one type of cars . The company has a team of experts who plenty tireless to ensure that the company gains a competitive skirt in the manufacturing sector . This explains why rally drivers prefer Toyota vehicles - they offer them the racing which they requireAnd to ensure that their engine room is protected from unreal , their facilities in their European Headquarters , cologne water are not accessible to any outsider who whitethorn have the agenda of `stealing the technology . The success of Toyota is attributed to their being a department whose role is to oversee the operational work of the company , maintenance of technological efficiency and proper auditing techniques as vigorous as acting on mana gement reportsCompared to new(prenominal) automobile manufacturing companies , Toyota lodge limited is far much in advance in terms of the number of vehicles sold per annum . Whereas Toyota sells near 9million vehicles on fair(a) , every year , Nissan s sales average just instantaneously 1 million vehicles . Peugeot on the other hand sells just about 2 .5 million...If you want to get a full essay, phrase it on our website: OrderCustomPaper.com
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