Introduction of Aeon Essay

eon CO. (M) BHD was incorporated on 15 September 1984 in response to the Malaysian Governments invitation to aeon Japan to help modernise the retailing industries in Malaysia. Nowadays, Aeon CO. (M) BHD is a leading retailer in Malaysia with a total tax income of RM3.26 billion for the financial year ended 31 December 2012 and it is well up established among Malaysians as well as foreigners, especially due to its railroad tie with the international Aeon Group of Companies.The Aeon Group of Companies consists of Aeon Co., Ltd. and to the highest degree 200 consolidated subsidiaries and affiliated companies. Not only focus on its core GMS, supermarkets and convenience store operations, Aeon is also active in specialty store operations and shopping centre development, operations, credit broadsheet business and services. Although Aeon Group of Companies is an integrated Japanese retailer, it is active throughout Southeast Asia and China but not just in Japan.As a leading chain of G eneral Merchandise Stores (GMS), Aeon designs a constant interior refurbishment of stores to satisfy the ever changing call for and desires of consumers. The managements acute understanding of target market needfully and the provision of an optimal product-mix has also further enhanced the companys performance. In order to cater to Malaysias vast middle income group, Aeon stores are mostly situated in suburban residential areas. besides ,Aeon activities are guided by its unchanging Customer First school of thought at all the times and it aims to surpass expectations by combining exquisite products with unique personal services that enhance the shopping experience to read customers smile whenever they are shopping in Aeon.