MMB Case Study for Ecommerce Essay

1. The first 5 salutes of customer commitment MMBs customers argon 80% repeat customers so it would make reek that most of the customers are at the commitment stage. They come back any year. I would say that %5 are in the separation stage because of losing interest in the activity, finding a different company, etc. %80 are in the commitment stage. %1-5 are in the familiarity stage that are repeat customers but havent committed to the company. %10 in the exploration stage because I ring this is a bigger commence of gaining customers, you find a lot of customers feeling a new pastime or company out and want to try something new, in this slipperiness its mountain biking. Also, because the case study said that MMB gets quite a few e-mails from the website. %1-5 of customers I would guess is in the awareness stage.2. E-mail trade Strategy MMB could implement a e-newsletter or a promotional netmail listing. Could MMB e-mail that list of 60k instead of mailing print? It would cut be but still bring awareness to new customers. MMB could also exchange some of those pictures with their logo on them via e-mail since there have been inquires for them.3. viral Marketing The pictures that were put on the web site were popular. I would severalise Jerry to convince Robin to take more and sale them on his website with MMBs logo on them. Promotional posters could be sold too. I think the idea with the hats and jackets was a big idea maybe non so much to make a profit but to at least(prenominal) get customers wearing the gear to get the brand more acquaintance since so many customers are repeat customers getting them to wear the logo will bring awareness to new customers. Let the repeat customers be walking billboards. Maybe offer the majuscules and jackets to repeat customers to gain loyalty for any year they return.4. Outline affiliate marketing strategy and 5 websites victimization Amazon.com is a good start. Almost every genius is on Amazon and it almost s eems interchangeable a mandatory requirement for any company. I dont know if MMB could sale something to bigger stores like Big 5 and rays Sporting Goods even if its just a cap on their companies websites. Since Jerry doesnt know a lot about photography getting an affiliate to sale those photos and manage the retail of the jackets and caps could help him. IStockPhoto.com is one of the top stock photo selling companies on the Internet. Getting an ad on Big5.com would reach some athletes looking to venture into biking.Another great and necessary way to gain customers is by social media. Itd be great for MMB to get a Facebook. Let the customers tag themselves, upload pictures, and gossipmonger on the explorations that MMB is doing. Pay Facebook.com to put ads on their website. MMB tried promoting its mention in a degraded magazine but why not a specific mountain biking magazine? Or website. Mbaction.com is Mountain Biking bodily process Magazines website and advertising on there could be more beneficial to MMBs advertising efforts than just a general sporting magazine.