American Eagle Marketing Research Paper Example | Topics and Well Written Essays - 750 words

Ameri stop Eagle Marketing - Research Paper Example flight path operation is dependent upon many related entities the primary ones are airport authorities which allow the airlines to reach out out the operation at the particular station. The catering service providers along with aircraft equipment manufacturers and suppliers also play contributory role in the operation. In case of American Eagle, it is quite possible that the flight frequency is curb at a particular station. The aircraft manufacturer may also enforce strict conditions for aircraft maintenance. Customers Bargaining PowerAviation industry is strongly characterized by time based fares which enable the customers to fly cheap if they course of study their journey well ahead of time. The threat of customers bargaining power is limited as the pricing is purely online and regulated by International Civil Aviation Organization (ICAO).Threat of SubstituteIt is a right point of consideration for American Eagle as many low represent carriers can threat its profitability. It goes without saying that there is no substitute of air travel in the aspect of time and ease. The drawback can be in terms of connections to multiple stations and the facilities provided during transit if direct flight is not operated.Threat of fresh EntrantAs mentioned earlier, entry of new low cost carriers can threaten the business of American Eagle. The low cost carrier saves cost on catering, in flight entertainment and baggage limit. They focus on the staple fiber requirement of air travel which is quick transportation of individuals and baggage.