Investigation the Consumer Needs and Quality Marketing Essay

Investigation the Consumer Needs and Quality Marketing - probe ExampleIn order to meet consumer requirements and behavior, marketing research is conducted. Marketing Research helps to identify an hold marketing mix. Marketing Mix is actually the right combination of product, price, place, and promotion. Such research may any be formal or informal.Behavior that influences a consumer to prefer one brand over another(prenominal) is known as Consumer Behavior. It is all about the choices and preferences of a final consumer. McGraw-Hill/Irwin defined Consumer Behavior as The find out of individuals, groups, or organizations and the attend toes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy requisites and the impacts that these processes have on the consumer and society.Marketers use this friendship to product design and price determination. Before making a purchase, consumers go through five stages of decision-making process suc h as need recognition and problem awareness, information search, evaluation of alternatives, purchase, and post-purchase evaluation. First of all, the consumer recognizes his need. For example, a need for water in thirst. Then a consumer finds out the options available to meet his deprivation.