Healthcare and Social Media Research Paper Example | Topics and Well Written Essays - 500 words

Healthcare and Social Media - Research Paper Example It has been noticed that the application of social media has become more significant in recent days. During the last decade, it has been determined that the application of social media has increased enormously in the field of global healthcare industry (Sultz & Young, 2009). Presently, a large number of healthcare organizations have adopted social media tools for developing a better communication system with consumers and build strong relationship. In accordance with PricewaterhouseCoopers (2012), 42% of the global healthcare industry consumers have used social media in order to access health related services and information (PricewaterhouseCoopers, 2012). Healthcare organizations usually use social media in order to accomplish organizational goals of communicating and building relationship with patients. Additionally, healthcare organizations have utilized social media platform as an intermediary with the intention of sharing healthcare related information and researches globally. It has been implemented by healthcare organizations in order to enhance care and treatment provisions (Sultz & Young, 2009). According to the report published by Computer Science Corporation (2012), it has been identified that during the year 2011, 65% of the healthcare organizations had used Twitter as a marketing strategy, whereas Facebook and YouTube had been used by 54% and 50% of healthcare organizations respectively (Computer Science Corporation, 2012). According to report of KPMG International Cooperative (2011), social media has offered and introduced several new dimensions with respect to communication and marketing in front of the healthcare industry. Social media has provided the platform through which healthcare professionals and organizations are sharing ideas, information and experiences with each other in order to enhance the quality of medical services, care and treatment facilities (KPMG International Cooperative, 2011). On the contrary, healthcare