The Role Of International Business Practice Essay

The Role Of International Business Practice - Essay Example The company's goals are to extend its position as the leading brewer internationally. This is perceived would be achieved by increasing its share in the domestic beer market and also extend its presence internationally. It is tapping thirsty markets internationally by using two-pronged strategies for growth. These two-pronged strategies include expanding the Budweiser brand globally and simultaneously strengthening equity partnerships with other large brewers around the globe. Since the company produced two-thirds of all beer in the US, it could easily be assumed that the local market was saturated with Anheuser-Busch products. It was evident that the linear growth model that the company has been following for the last so many years will have to be stretched beyond the boundaries of the United States if the company has to make its presence felt.  Anheuser-Busch is focused on its international beer sales to ensure a global footprint. It is for this reason that the company has entere d markets in China, Brazil, and Mexico. This global expansion started in the year 2004 from when the company has started entering markets with growth opportunities and profits. At that time China had the largest population in the world of around 1.3 billion but the annual beer consumption was only 18.5 liters per person. There was a huge void in that market to be filled.  Like all foreign brewers entering Chinese markets, Anheuser-Busch also used multi-pronged strategies.